Did not catch the speaker's name, but she set out with some clear goals:
1 community
2 feedback & ideas
3 traffic
4 extending your influence beyond bloggers (on Facebook as opposed to Twitter)
5 secret societies
But very quickly I was lost in the expert bloggers' lingo, an impenetrable jargon full of references to alien beings or Latin plant names for all I knew.
Pee break & bland latte ensued.
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