Showing posts with label BlogSummit. Show all posts
Showing posts with label BlogSummit. Show all posts

Saturday, 14 September 2013

BlogSummit: Part 3

According to the agenda we are to expect:

"an inspiring session with Sarah McIntyre, who will talk about how she uses blogging to build a community, to keep creatively inspired and provide a platform for her very successful illustrated books."

As a big fan of children's literature I was sitting expectantly, eyes and ears totally zoned in. Sarah is an author and the illustrator of Morris the Mankiest Monster, You Can't Eat a Princess and her latest release, Oliver and the Seawigs. She is based in London at The Fleece Station. Her blog Jabberworks can be found here.

She uses illustrations to engage readers of her blog and help direct them to her commercial allies. For example using an internet neme.

If one sets oneself a challenge, it stimulates the creative juices. For example blogging hourly about what one is doing. Interacting day-to-day with another blogger. Suggest folk draw, write, photograph badly so that it takes the pressure off people from thinking things have to be perfect or not attempted at all. If one can create a sense of fun, folk will engage.

Mine old diaries for ideas. When abroad produce travelogues of details, sights and sounds. If attending an event, give it a simple blog title that readily relates; folk tend to look for articles that most match their search criteria.

Video can also attract folk as well as being something to stimulate one's own creativity. Sarah used iMovie.

Getting folk to vote on items can increase engagement with one's blog. Similarly step-by-step photographs of how one reached one's goal also is of interest to individual's as this can be a learning experience.

If one wishes to leave an impression, always dress to impress, as photos might be taken and appear online.

Link to one's other social media.

Acknowledge the input from readers.

If one must criticise, be constructive. Negative criticism could lead to an awkward situation in the future.

WoW, Sarah was so full of enthusiasm and overflowing with ideas and notions. %D


BlogSummit: Part 1



Firstly we were welcomed most warmly by Sally to BlogSummit and then introduced to:

Elizabeth & Ruth from Volvo who are here as part of their blog-outreach; and,

Katy & Jen from Cow & Gate to launch their new fruit pouches.



"How to Deal with Criticism and Promote Your Book
(or, how to be a tosser* and still sell things)


[*tosser in British English has several meanings around the multiple uses of toss; the implication here is 'masturbator' cum 'idiot']

Next up was hunky blogger (goodbyepertbreasts.com) & author, Ben Wakeling, @benwakeling, who advised us that he has not been a tosser since marrying despite being named "the highest tosser in the land"

He advises to write as if no-one is reading; simply scribe for oneself, express your own thoughts.

Whilst he appreciated the positive comments, he was stung by the very occasional negative strike. One needs to develop a thick skin if one does not already have such. There is no need to respond. Try to embrace criticism.

"It is okay to offend people." We have freedom of speech in the UK. It is NOT okay, however, to harass somebody. Folk like to be riled. Controversy stimulates. But debate requires that one believe in what one says so that one is able to justify the position in debate.

The amount of attention a post receives is not proportionate to the amount of effort put in to crafting it.

Blogging may eventually lead one to write a book. But on a blogger's funds, one probably does not have much of a budget to market an e-/book. So, one needs to have a very focused mind.

Write a marketing strategy.

Tweet sensibly.

Add the personal touch - such as including a hand-written note.

Find someone renowned to write a comment about it.

Send copies where they will make the most impact.


Blogging should not be a chore; it should be FUN! %D



BlogSummit Agenda

Alarm has ensured I awoke in plnety of time to have the essential two coffees to wake me up, catch up on social media, shower and prepare to travel. I am so excited, as I learned so much from last year's BlogCamp, which I live-blogged (q.v.) during the event, and I am again hoping to do similarly.

I have been sent an agenda - but till I actually get to the venue and the session opens - who knows what might happen! Here it is, in case you have misplaced your own copy...

"The day will kick off around 10am with a welcome from our sponsors, Volvo Cars and Cow & Gate. The support of these brands is what allows us to keep BlogSummit free of charge for bloggers, and we encourage you to say hello to the brands attending on the day, if they're relevant to you! 

In the morning, we will be opening up with an inspiring session with Sarah McIntyre, who will talk about how she uses blogging to build a community, to keep creatively inspired and provide a platform for her very successful illustrated books. 

Next up, Ben Wakeling will be sharing his story of working with a charity to co-publish a book, as well as offering insights on dealing with online negativity and criticism. 

Ruth Arnold of Geek Mummy will be running a tech clinic, with tips for bloggers at all levels on blogging essentials that aren't as tricky as you might have thought! From backing up your blog to personalising your blog design, we'll have user-friendly tips to make you a fully fledged blogging ninja.  

After lunch, our sessions will kick off with a panel of expert food bloggers sharing tips on how to present food content that will get your readers' taste buds tingling. Our bloggers will be sharing tips on working with food brands, presenting recipes, getting great photos for your blog - and much more. 

Finally, we'll be looking at the ever-popular issue of working with brands, with tips from the Tots100 and Foodies100 team, followed by a brand panel featuring PR guests who will be chatting about opportunities to work with their brands and clients.  There will be plenty of time for Q&A and sharing of your own experiences in this session."

[Image description: TOTS100 logo]


Thanks to TOTS100 for inviting me! %D

By the by, the Twitter hashtag ( # ) for the event is #blogsummit.

See you all shortly - I'm the shy, disabled guy...