Tourist Information Cock-Up

A few weeks ago, some readers may recall, I posted about my eternal search for the Benalmadense cultural guide for the first three months of the year, in an article entitled "Where's the Culture in Benalmádena". I did eventually obtain one. Well, despite posting a link to the town hall's website it appears no lessons have been learned.

Today is the tenth day of the three month period which should be covered by the latest guide. But you are not going to believe it: they have not yet even been printed. Nor does anybody know when they will be printed, let alone distributed. The Oficina de la cultura were not exactly helpful: officious and unfriendly. They have one - yes ONE - sheet with this week’s events printed upon it. Yet again, this has not been distributed to the tourist information points. Once again, copies are not available to tourists nor locals. Has no-one heard of photocopiers? It is an absolute shambles and the Consejería de turismo (I could not find an email or web-page specifically relating to the tourism department - if you do, let me know!) should be ashamed of his/her department’s failure to get their act together.

[Image description: close-up exterior shot of the referenced tourist information office, bearing a sign which reads, "PUNTO DE INFORMACION TURISTICA"(sic)]

To make matters worse, the little tourist information office (constructed in the style of the Castillo Bil-Bil, and situated on the eponymous beach), which I frequent, has had its opening-hours cut. In the period running into high season, surely someone needs their bumps feeling! Yes indeed, if I wish to walk a further three kilometres, I can reach another office with longer hours. Well, thank you so much for being unhelpful! Tourists, I am certain, love to wander in a vain search for information!

Benalmádena is my second home, I winter here for my health and I have been visiting for thirteen years. If tourists cannot readily obtain information, they will form a poor impression of a place I have always found to be friendly and helpful. I worry that failures like this can so easily and so quickly irredeemably effect the municipality’s reputation, especially when there are so many other choices available to the modern traveller.

One wonders whether the politico in charge is some kind of fifth columnist determined to undermine the municipio's good name or simply just not up to the job?

[Image description: wide shot of tourist information office]

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Where’s the Culture in Benalmádena?

Since finally succeeding in tracking down a guide to cultural events for the first three months of 2015 in Benalmádena, I had been looking forward to Bach’s Goldberg Variations being interpreted on piano via José Luis de Miguel Ubago.

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One would have thought that Benalmádena being a tourist town that the tourist information office would be the place to go to obtain the aforesaid brochure. In previous years this had been my source of such information. But you would be very wrong. The second week I was here - in January, recall - I paid a visit only to be informed that there would be no more information guides until April and those - rather obviously - for the following quarter. Not to be stymied, I thought I would try the Castillo Bil-Bil, the venue for many recitals and gallery showings. There was one on the attendant’s desk; but it being their last one I did not wish to take it.  Next I visited the Casa de la Cultura (“House of Culture”) in the centre of Arroyo de la Miel (which co-incidentally perhaps, also contains the chambers of the town’s mayor). Piles of the brochures were liberally placed on the table set aside for information on tourist attractions.

[Image description: poster displaying the council's coat of arms]

I approached the desk and asked to purchase a ticket for the piano concert. I was informed that I would have to return the Monday prior to the concert, i.e. 16th February. Naturally I did so, this time to be apprised that entrances could be purchased solely two hours before the performance. Apparently the event had nothing to do with the town hall, who had merely rented out the castillo to the event’s organisers. In that case I have to ask why the event appeared in the official brochure of cultural events and why the programme and posters are emblazoned with “Ayuntamiento [Town Hall] de Benalmádena: Delegación de Cultura”. Seemingly someone at the town hall wanted the credit for the event, but none of the responsibility.

In the week after obtaining my hen’s-tooth guide, I revisited the tourist information office to let them know that there were plenty of brochures available in the commercial town centre. The officer was somewhat irked for, as she pointed out, in the space set aside for cultural events, there was not even a poster, a flier, nor a list.

Given that tourism is a very major part of the economy of Benalmádena, it is incomprehensible to me to understand the lackadaisical attitude towards apprising tourists of actually what is going on in the municipality and making it as simple and as easy as possible to attend events. This latter situation had been my experience in previous years: so why the deterioration?

Goodness knows what impression any tourists may have taken back to their respective countries and what messages they may disseminate.

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José Luis de Miguel Ubago has won many prizes and studied with many fine pianists. He is now a professor of piano in Granada. I was expecting great music. I was to be sorely disappointed. I suspect the pianist misinterpreted the Goldberg Variations as the Cold Berg or Iceberg Variations. Music played competently enough, but with no passion; hardly a flicker of emotion expressed itself in the mien of José Luis. Occasionally the tiniest crack of a smile (assuming it was not wind); but for the most part the player looked as if he were sucking a giant gobstopper. He thrashed at the keyboard, apparently having no lightness of touch - and yes, I could see his playing reflected in the lid of the piano. At one point I stood up to see whether he was actually using the pedals - and he was! Perhaps the instrument itself was a tad out of tune, for the music emitted was harsh on the ears - some of the sharps far so; some of the flats likewise!

[Image description: the phlegmatic pianist]

After thirty minutes of intense patience the audience spontaneously broke out into mass fidgeting. By this time, on the row in front of me: one man had dropped off to sleep; an unconnected lady played with her smartphone; and another woman at the far end of the row decided that the contents of her handbag were far more entertaining. After fifty minutes two folk left and another two five minutes later. When José Luis decided to do one of the variations as his encore, I myself made a dash for the exit. What was so surprising were the folk who stood to applaud the chap: they really must be desperate for any culture to put up with and appreciate such perfunctory offerings. Interestingly only one person uttered “Bravo” and sotto voce it should be noted. There was no heart-felt cheering.

If the concert had been a compact-disc, I should not have purchased it.

[Image description: the piano in situ]